How I Built This with Guy Raz sponsors and ad reads

Before we get into the episode, thanks to our presenting sponsor, Anthropic. They make Claude an AI built for the problems that take real thinking, research, strategy, planning, and making sense of a lot of moving pieces. Give it a try for the next thing you can't quite stop turning over in your head. For problems worth solving, get started with Claude at clod.ai slash hibt.

Support for today's episode comes from Square, the easy way for business owners to take payments, book appointments, manage staff, and keep everything running in your business without running yourself into the ground. In my neighborhood, there's a shop that sells incredible locally made food, fresh breads, prepared meals, sauces, jams, all from producers within an hour's drive. And they use Square. And as a customer, I love the seamless payment, quick checkout, and easy receipts. Square's intuitive software and hardware simplifies everything. You can sell anywhere in store, online, or mobile while managing inventory and tracking sales in real time. With Square, you get all the tools to run your business with none of the contracts or complexity. And why wait? Right now, you can get up to $200 off Square hardware at square.com slash go slash built. That's S-Q-U-A-R-E dot com slash G-O slash built. Run your business smarter with Square. Get started today.

Success is a journey, especially when it comes to your finances. One of the most common obstacles in our financial journey is dealing with high interest debt. It can often leave people feeling trapped, but it doesn't have to. If you're dealing with high interest debt, there is a way forward. A SoFi personal loan could consolidate all your high interest debt into one low interest monthly payment, helping you craft a roadmap to paying down your debt. It even comes with no fees required, getting you a financial win right away. Keep pushing on your journey to financial success. You could even get as soon as the same day funding. View your rate for a SoFi personal loan at SoFi.com slash Guy Raz. Loans originated by SoFi Bank N.A. Member FDIC. Terms and conditions apply. NMLS 696891. Fast Fund's term apply at SoFi.com slash Guy Raz.

I'm Guy Raz and you're listening to the advice line right here on how I built this lab. Our presenting sponsor today is Anthropic, the team behind Claude. I've been using Claude when I'm prepping for interviews, and it's become one of those tools that helps me get out of the messy middle faster. I can be looking at a founder's timeline, trying to understand what happened when, which early decisions mattered, what the real turning points were, and where the story actually starts. And instead of just giving me a quick summary, Claude helps me work through the material and find the thread, the thing that connects where someone started to where they ended up. And that's what I love about it. Claude doesn't just give me answers. It helps me think through the problem and organize what I already know and get to better questions. Claude is the AI for minds that don't stop at good enough. It's the collaborator that actually understands your entire workflow and thinks with you. Whether you're debugging code at midnight or strategizing your next business move, Claude extends your thinking to tackle the problems that matter. And now with Cowork, you can use Claude to help with the operational work that piles up too. Point it at a folder on your computer or connect tools like Google Drive, Gmail, and Slack. Describe what you need and it can help organize files, build spreadsheets, draft reports from scattered notes, and queue up tasks so you can come back to finished work. So whether you're in deep research, prepping for a conversation, thinking through strategy, or just trying to hand off the busy work that slows everything down, Claude helps you keep moving. For problems worth solving, get started with Claude at claude.ai.hibt.

This message is a paid partnership with Apple Card. I've noticed that a lot of people we talk to on this show, founders, entrepreneurs, creatives, they spend a surprising amount of time thinking about systems, not because they love complexity, but because they're trying to reduce it. The best systems usually make life feel simpler, calmer, more manageable. Financial well-being works the same way, because most people don't want to spend all day thinking about money. They just want to understand where things are going, feel in control, and remove some of the stress and guesswork from everyday life. That's part of what Apple Card is designed to do. You can apply for Apple Card right in the Wallet app on your iPhone in minutes. Once you're approved, you can use Apple Card right away with Apple Pay without any friction. And here's the fun part. You spend and then you earn unlimited daily cash back on every purchase every day, not a month later. That's it. It really is that straightforward. And you earn 3% daily cash back on anything you buy from the Apple Store and at select merchants when using Apple Card with Apple Pay. One more thing people really seem to like is being able to track spending right from their iPhone. You can see purchases, search transactions easily, and get a clearer picture of where your money's going over time. It just makes things feel a little more transparent and manageable. Easily pin down spending with Apple Card. Apply in the Wallet app on your iPhone today. Subject to credit approval, some transactions may not be displayed in Maps. Merchant offers may change at any time. Apple Card issued by Goldman Sachs Bank USA. Salt Lake City Branch. Terms and more at applecard.com.

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If you think about it, we track almost everything these days. Our steps, our screen time, our sleep. But when it comes to what's actually happening inside our own bodies, most of us are just guessing. I've been using Function for about three years now, and it's genuinely changed the way I think about my health. Instead of relying on how I feel, I actually have data. One of the biggest changes I've made is to my diet. By following my results over time, I've managed to dramatically lower my glucose levels, and that's had a real impact on how I eat every day. Function gives you access to more than 160 lab tests that measure everything from inflammation and metabolism to vitamins, hormones, and cardiovascular health. But what I really appreciate is how easy it is to understand. The interface is incredibly clear. It explains what your numbers mean. And it even suggests foods and lifestyle changes that can help improve them. Check your health the way I do. Function provides 160 plus lab tests for a dollar a day and member pricing on advanced imaging. Join at functionhealth.com slash built and use gift code built25.

We get support from U.S. Bank. A question I love asking founders. What's the one decision you almost didn't make, the one that changed everything? Because it's never the obvious stuff. It's never I decided to start a company. It's the small, boring Tuesday afternoon decision you barely remember making until you realize it's the reason everything after it either worked or didn't. Say you're 18 months in, business is growing, you've got expenses coming from six directions, gas for the van, office supplies, your phone bill, team lunches that are actually client meetings, and you're putting it all on whatever card you grabbed in year one. You're not thinking about it. Why would you? You've got bigger problems. But here's the thing. Path A, you keep going like that. End of the year, you're sorting through statements, trying to figure out what went where. you've left hundreds maybe thousands on the table and rewards you never earned money that could have gone back into the business path b you pause and get the u.s bank triple cash rewards visa business card now you're earning three percent cash back on gas and ev charging office supply stores cell phone service and restaurants you pick up an extra 750 cash back as a bonus and you've got a low APR in purchases and balance transfers for 12 months while you're scaling. Same business, same expenses, two completely different outcomes based on one small decision. Visit usbank.com slash business to learn more. The creditor and issuer of this card is U.S. Bank National Association, pursuant to a license from Visa USA, Inc. Some restrictions apply.

Seeing your business idea come to life is exciting, but it's also incredibly complex. But Shopify can make it simple. They provide all the tools you need to launch from day one. If you're nervous about building a website, Shopify's templates and AI tools will get you up and running with no coding needed. If you hit a wall in the setup process, Shopify's built-in AI assistant, Sidekick, can help you build, troubleshoot, and keep on moving. And when customers arrive, boom, Shopify checkout means more people actually buy and can check out with just one click. With Shopify to handle setup and checkout, you have more time to focus on growing your business. That's why Shopify powers millions of businesses worldwide, from household names like Gymshark and Mattel to businesses that are just getting started. All you need is the idea. Shopify handles the rest. Start your free trial at shopify.com slash built. That's shopify.com slash built. Shopify.com slash built.

Before we get into the episode, thanks to our presenting sponsor, Anthropic. They make Claude an AI built for the problems that take real thinking, research, strategy, planning, and making sense of a lot of moving pieces. Give it a try for the next thing you can't quite stop turning over in your head. For problems worth solving, get started with Claude at claude.ai.hibt.

Support for today's episode comes from Square, the easy way for business owners to take payments, book appointments, manage staff, and keep everything running in your business without running yourself into the ground. In my neighborhood, there's a shop that sells incredible locally made food, fresh breads, prepared meals, sauces, jams, all from producers within an hour's drive. And they use Square. And as a customer, I love the seamless payment, quick checkout, and easy receipts. Square's intuitive software and hardware simplifies everything. You can sell anywhere in store, online, or mobile while managing inventory and tracking sales in real time. With Square, you get all the tools to run your business with none of the contracts or complexity. And why wait? Right now, you can get up to $200 off Square hardware at square.com slash go slash built. That's S-Q-U-A-R-E dot com slash geo slash built run your business smarter with square get started today

Before we get into the episode, thanks to our presenting sponsor, Anthropic. They make Claude an AI built for the problems that take real thinking, research, strategy, planning, and making sense of a lot of moving pieces. Give it a try for the next thing you can't quite stop turning over in your head. For problems worth solving, get started with Claude at claude.ai.hibt.

Support for today's episode comes from Square, the easy way for business owners to take payments, book appointments, manage staff, and keep everything running in your business without running yourself into the ground. In my neighborhood, there's a shop that sells incredible locally made food, fresh breads, prepared meals, sauces, jams, all from producers within an hour's drive. And they use Square. And as a customer, I love the seamless payment, quick checkout, and easy receipts. Square's intuitive software and hardware simplifies everything. You can sell anywhere in store, online, or mobile while managing inventory and tracking sales in real time. With Square, you get all the tools to run your business with none of the contracts or complexity. And why wait? Right now, you can get up to $200 off Square hardware at square.com slash go slash built. That's S-Q-U-A-R-E

Support for today's episode comes from Square, the easy way for business owners to take payments, book appointments, manage staff, and keep everything running in your business without running yourself into the ground. In my neighborhood, there's a shop that sells incredible locally made food. Fresh breads, prepared meals, sauces, jams, all from producers within an hour's drive. And they use Square. As a customer, I love the seamless payment, quick checkout, and easy receipts. Square's intuitive software and hardware simplifies everything. You can sell anywhere in store, online, or mobile while managing inventory and tracking sales in real time. With Square, you get all the tools to run your business with none of the contracts or complexity. Right now, you can get up to $200 off Square hardware at square.com/go/built. That's square.com/go/built. Run your business smarter with Square. Get started today.

LinkedIn helps you tap into ideas and insights from people who've been where you are. Connect with others in your field, grow your network, and access tools that can actually help you find the right next step. Whether you're just getting started, thinking about a change, or trying to accelerate where you are, LinkedIn is built to support you at every stage. Because LinkedIn is the network that works for you. Visit linkedin.com/hibt to learn more.