Anthropic on How I Built This with Guy Raz

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

1:06
mid-roll
Guy Raz
Guy Raz | Wondery
July 13, 2026
Host-read (by Guy Raz)Direct responseBaked-in adArtificial Intelligence
0:00 / 1:06
@ 33:19 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:06 · Host-read (by Guy Raz) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

We're supported by Anthropic, the team behind Claude. When I'm prepping for an interview, there's always that moment where I'm trying to turn a pile of research into an actual conversation. A founder's timeline, early decisions, big inflection points, old interviews, company background, all of it matters. but the real work is figuring out what connects. And that's where Claude has been super helpful. It helps me work through the material, organize what I already know, and find the thread, the thing that turns research into better questions. Claude is the AI for minds that don't stop at good enough. It's the collaborator that actually understands your entire workflow and thinks with you, whether you're debugging code at midnight or strategizing your next business move. Claude extends your thinking to tackle the problems that matter. From research to strategy to the tasks that slow everything down, Claude helps you stay with the work and keep moving. For problems worth solving, get started with Claude at claude.ai.hibt.

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Anthropic sponsor landing page on How I Built This with Guy Raz

Anthropic sponsor landing page advertised on How I Built This with Guy Raz

Anthropic landing page captured for its sponsorship on How I Built This with Guy Raz.

claude.ai/hibt

Episode

How I Built This with Guy Raz
Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
Host: Guy Raz
Publisher: Guy Raz | Wondery