Anthropic on How I Built This with Guy Raz

How I Built This with Guy RazJuly 16, 2026

Advice Line with Kenneth Cole

0:27

pre-roll

Guy Raz

Guy Raz | Wondery

July 16, 2026

Host-read (by Guy Raz)Direct responseBaked-in adArtificial Intelligence

0:00 / 0:27

@ — in ep

Estimated current placement value

Low confidence

~$300range $49–$2,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:27 · Host-read (by Guy Raz) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

Before we get into the episode, thanks to our presenting sponsor, Anthropic. They make Claude an AI built for the problems that take real thinking, research, strategy, planning, and making sense of a lot of moving pieces. Give it a try for the next thing you can't quite stop turning over in your head. For problems worth solving, get started with Claude at claude.ai.hibt.

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Part of campaign

Anthropic: Claude, an AI built for problems requiring real thinking,… · Variant 602A5F9A · Jul 9–30, 2026

Claude, an AI built for problems requiring real thinking, research, strategy, planning, and making sense of many moving pieces.

3 promos·1 show

Episode

How I Built This with Guy Raz

Advice Line with Kenneth Cole

Host: Guy Raz

Publisher: Guy Raz | Wondery