American Beverage on How I Built This with Guy Raz

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

1:21
mid-roll
Guy Raz
Guy Raz | Wondery
June 29, 2026
Host-read (by Guy Raz)Brand awarenessBaked-in adFood & Beverage
0:00 / 1:21
@ 29:06 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:21 · Host-read (by Guy Raz) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Do you want clear, transparent information about the ingredients in your favorite beverages? I do too. That's why today's sponsor, American Beverage, launched Good to Know, a website with tons of information about your favorite beverages. No spin or judgment, just the facts. So you can decide. Guy Raz: Juices, sodas, even seltzers. Sometimes, I look at the ingredients and say, what is that? I can't even pronounce it. And that's when I go to goodtoknowfacts.org. At goodtoknowfacts.org, you can check out more than a 140 common beverage ingredients. Guy Raz: You can find out what they're called, how they're used, and how they're reviewed for safety. Now you can get the facts about what's in your drinks without the chaos of random Google searches. All of this puts you in control because you know what's best for you and your family. So if you want information about the ingredients in your favorite drink without any spin, goodtoknowfacts.org is a great place to start. Visit goodtoknowfacts.org for more information.

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American Beverage sponsor landing page on How I Built This with Guy Raz

American Beverage sponsor landing page advertised on How I Built This with Guy Raz

American Beverage landing page captured for its sponsorship on How I Built This with Guy Raz.

goodtoknowfacts.org/

Episode

How I Built This with Guy Raz
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
Host: Guy Raz
Publisher: Guy Raz | Wondery