Apple Card on How I Built This with Guy Raz

Advice Line with Chris Riccobono of UNTUCKit

1:50
mid-roll
Guy Raz
Guy Raz | Wondery
July 30, 2026
Host-read (by Guy Raz)Direct responseBaked-in adFintech
0:00 / 1:50
@ 21:18 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:50 · Host-read (by Guy Raz) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message is a paid partnership with Apple Card. I've noticed that a lot of people we talk to on this show, founders, entrepreneurs, creatives, they spend a surprising amount of time thinking about systems, not because they love complexity, but because they're trying to reduce it. The best systems usually make life feel simpler, calmer, more manageable. Financial well-being works the same way, because most people don't want to spend all day thinking about money. They just want to understand where things are going, feel in control, and remove some of the stress and guesswork from everyday life. That's part of what Apple Card is designed to do. You can apply for Apple Card right in the Wallet app on your iPhone in minutes. Once you're approved, you can use Apple Card right away with Apple Pay without any friction. And here's the fun part. You spend and then you earn unlimited daily cash back on every purchase every day, not a month later. That's it. It really is that straightforward. And you earn 3% daily cash back on anything you buy from the Apple Store and at select merchants when using Apple Card with Apple Pay. One more thing people really seem to like is being able to track spending right from their iPhone. You can see purchases, search transactions easily, and get a clearer picture of where your money's going over time. It just makes things feel a little more transparent and manageable. Easily pin down spending with Apple Card. Apply in the Wallet app on your iPhone today. Subject to credit approval, some transactions may not be displayed in Maps. Merchant offers may change at any time. Apple Card issued by Goldman Sachs Bank USA. Salt Lake City Branch. Terms and more at applecard.com.

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Part of campaign

Apple Card: Unlimited daily cash back on every purchase, 3% daily cash back on Apple… · Jul 20–30, 2026

Unlimited daily cash back on every purchase, 3% daily cash back on Apple Store and select merchants, and spending tracking via iPhone.

2 promos·1 show

Apple Card sponsor landing page on How I Built This with Guy Raz

Apple Card sponsor landing page advertised on How I Built This with Guy Raz

Apple Card landing page captured for its sponsorship on How I Built This with Guy Raz.

applecard.com/

Episode

How I Built This with Guy Raz
Advice Line with Chris Riccobono of UNTUCKit
Host: Guy Raz
Publisher: Guy Raz | Wondery