Claude on How I Built This with Guy Raz
Advice Line with Kenneth Cole
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:58 · Host-read (by Guy Raz) · mid-roll.
Transcript
I can be looking at a founder's timeline, trying to understand what happened when, which early decisions mattered, what the real turning points were, and where the story actually starts. And instead of just giving me a quick summary, Claude helps me work through the material and find the thread, the thing that connects where someone started to where they ended up. And that's what I love about it. Claude doesn't just give me answers, it helps me think through the problem and organize what I already know and get to better questions. Claude is the AI for minds that don't stop at good enough. It's the collaborator that actually understands your entire workflow and thinks with you. Whether you're debugging code at midnight or strategizing your next business move, Claude extends your thinking to tackle the problems that matter. And now with co-work, you can use Claude to help with the operational work that piles up too. Point it at a folder on your computer or connect tools like Google
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