Framer on How I Built This with Guy Raz

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

1:11
mid-roll
Guy Raz
Guy Raz | Wondery
June 29, 2026
Host-read (by Guy Raz)Direct responseBaked-in adSaaS
0:00 / 1:11
@ 52:50 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:11 · Host-read (by Guy Raz) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Whether you're starting a website from the ground up or thinking about a complete overhaul, Framer is a complete website platform that can help launch and keep on improving your site in one place. Thousands of businesses from early stage startups to Fortune 500s are choosing to build their websites in Framer, where changes take minutes instead of days. Framer is the pro site builder for creators, teams, businesses — anyone that wants a professional site and cares enough to get every detail right. You can close the gap between AI generated ideas and a ready-to-launch website with Framer's agents. Agents and humans work together to make your site work. Agents bring speed and scale while you bring taste, judgment, and vision. Learn how you can get more out of your site from a Framer specialist, or get started building for free today at framer.com/built for 30% off a Framer Pro annual plan. Rules and restrictions may apply.

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3 promos·1 show

Framer sponsor landing page on How I Built This with Guy Raz

Framer sponsor landing page advertised on How I Built This with Guy Raz

Framer landing page captured for its sponsorship on How I Built This with Guy Raz.

framer.com/built

Episode

How I Built This with Guy Raz
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
Host: Guy Raz
Publisher: Guy Raz | Wondery