Vanguard on How I Built This with Guy Raz

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

0:34
pre-roll
Guy Raz
Guy Raz | Wondery
July 13, 2026
Announcer-readBrand awarenessBaked-in adFintech
0:00 / 0:34
@ 58:54 in ep

Estimated current placement value

Low confidence
~$220range $32$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:34 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Every day, shareholders meet to discuss important matters about the companies you invest in. Now, Vanguard is making it easy to have your voice heard in those decisions. Alexa, take me to Vanguard Investor Choice. Got it. Texting you a link where you can set your proxy voting preference for your Vanguard Index funds and be heard by the companies you invest in. Just say, Alexa, take me to Vanguard Investor Choice and make your voice heard. Vanguard Investors own shares of our index funds which own shares of the companies they invest in. Available for Vanguard Index funds that participate in Investor Choice. Vanguard Marketing Corporation Distributor.

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Part of campaign

Vanguard Investor Choice

Vanguard allows investors to set proxy voting preferences for their index funds using Alexa.

4 promos·1 show

Episode

How I Built This with Guy Raz
Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
Host: Guy Raz
Publisher: Guy Raz | Wondery