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Well, this plays very nicely into the third pillar from the book, which is this idea of declared goals. So as soon as you declare a goal, you are, of course, creating a deadline. I think that the general concept of goal setting is that it's a bit mundane, it's a bit boring, it's a bit corporate, it's all about hitting your KPIs. Why is actually declaring a goal publicly so important? Because it gets to the point you made before the loss aversion. as soon as you set a goal and you declare it in some way that it's visible and it's there you've got something to lose and as soon as you've got something to lose you evoke loss aversion without the goal all you've got is potential gain it may happen you don't know what it is without the goal so you kind of go through life maybe something happens when you set a goal suddenly you've got something to lose I'll tell you one goal I didn't realize how declared it was is writing this book You know, as soon as you, that goal, I'm now, I'm out there. You know, the amount of work I've done to get to this podcast, you know what I mean? I've killed myself. Really? Because it's a goal that has to be of a certain quality, you know?

you know high performers are usually the ones willing to challenge the way things have always been done they move faster they think bigger they try and get rid of friction wherever they can and that's exactly why high performance is partnering with revolute business because here's the truth if you're running a growing business dealing with overseas supplies international payments travel and multiple currencies can all slow you down when the one thing that you need is momentum. With Revolut Business, their multi-currency accounts can help you operate globally with less friction, letting you hold, exchange and manage over 25 currencies all in one account. Honestly, it's incredible. So whether you're paying suppliers abroad, managing international spending or traveling between markets, you've got more clarity, more flexibility and more control. This is built for ambitious businesses that think beyond borders. And I've got an amazing opportunity for you because right now high performance listeners can get a 200 pound welcome bonus 200 pounds when you just sign up through the link in the description and add money to your account by the 30th of september 2026 it's 200 pounds subscription fees and t's and c's apply