AG
Week of May 25–31, 2026 · UTC
Weekly archive

Most-detected podcast advertisers this week: May 25–31, 2026

Shopify led the week with 19 detected ad reads across 11 podcasts. Overall, AdReads detected 486 ad reads across 73 podcasts and 237 sponsors during the completed UTC week.

Ad reads
486
-46% vs. prior week
Sponsors
237
-43% vs. prior week
Podcasts
73
-27% vs. prior week
Timed ad minutes
355
-28% vs. prior week
100% duration coverage

Podcast leaders

The shows carrying the most advertising, by volume, total time, and share of episode runtime.

Most ad reads

Read count
  1. 1Power User with Taylor Lorenz39 reads
  2. 2How I Built This with Guy Raz37 reads
  3. 3Adam Carolla Show36 reads
  4. 4Smashing Security30 reads
  5. 5Served with Andy Roddick23 reads

Most ad time

Total timed inventory
  1. 1Smashing Security35m 40s
  2. 2Adam Carolla Show31m 11s
  3. 3How I Built This with Guy Raz29m 55s
  4. 4Power User with Taylor Lorenz19m 36s
  5. 5TechCrunch Daily Crunch10m 15s

Highest ad load

Share of episode runtime
  1. 1TechCrunch Daily Crunch5 measured episodes21%
  2. 2Kim Komando Daily Tech Update5 measured episodes9.6%
  3. 3Thinking Crypto News & Interviews5 measured episodes9.4%
  4. 4How I Built This with Guy Raz5 measured episodes9.4%
  5. 5The Rest Is Football5 measured episodes6.3%

Lowest measured ad load

Share of episode runtime
  1. 1CreepCast5 measured episodes0.8%
  2. 2This Week in Startups4 measured episodes1.2%
  3. 3The Wolf Of All Streets3 measured episodes1.3%
  4. 4Discover Crypto5 measured episodes1.3%
  5. 5Unchained5 measured episodes1.7%

The busiest advertisers, the brands buying longer reads, and first-time appearances.

Top sponsors

Most reads
  1. 1Shopify11 podcasts19
  2. 2Vanta5 podcasts15
  3. 3Hilton4 podcasts10
  4. 4blinds.com4 podcasts8
  5. 5SoFi2 podcasts8

Longest reads

Average · min. 2 reads
  1. 1OPSWAT2 timed1m 42s
  2. 2ESET2 timed1m 21s
  3. 3AlphaSense5 timed1m 19s
  4. 4Action12 timed1m 15s
  5. 5Scribe2 timed1m 14s

New this week

First detected appearance
  1. 1Cash App2 podcasts5
  2. 2AlphaSense1 podcast5
  3. 3Ledger1 podcast5
  4. 4TWiT Network1 podcast5
  5. 5Cleveland Clinic1 podcast4

Category and objective mix

Where ads ran, which advertisers were active, and what the ads aimed to achieve.

Podcast categories

Share of weekly reads
  1. 1Technology133 · 27%
  2. 2Comedy121 · 25%
  3. 3Business74 · 15%
  4. 4News60 · 12%
  5. 5Society & Culture30 · 6%

Sponsor categories

Share of weekly reads
  1. 1SaaS59 · 12%
  2. 2Fintech53 · 11%
  3. 3E-commerce49 · 10%
  4. 4Media & Entertainment38 · 8%
  5. 5Cybersecurity32 · 7%

Ad objectives

Share of classified reads
  • Direct response306 · 63%
  • Brand awareness155 · 32%
  • Tune-in25 · 5%

486 of 486 reads classified (100% coverage). All reads included in shares.

Weekly standouts

One unusually long read, plus the promo codes heard most often.

Longest individual read
1m 51s
Patreon
on Fall of Civilizations Podcast
Open ad read

Top promo codes

0 qualifying codes
No qualifying activity this week.

Methodology and freshness

This report summarizes 486 public podcast ad reads detected by AdReads during May 25–31, 2026, a Monday-through-Sunday UTC window. Rankings reflect activity detected in the AdReads dataset—not estimated advertiser spend or total market share. Timing was available for 486 reads (100%); the latest included detection was May 31, 2026, 11:51 PM UTC. Ad objective shares are calculated across the 486 reads with a classified objective. Among podcasts with qualifying reads detected this week, ad load is unique occupied public-ad time divided by total runtime across each show's latest five measured episodes published before the report cutoff. Overlapping reads count once; leaderboards require at least three episodes with valid runtime and timing data.