LMNT on The Knowledge Project
Proven, Better, New: Mark Pincus on the Rules of Product Innovation
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:45 · Unknown · mid-roll.
Transcript
Ever hit 3PM and feel like your brain just quit? For a lot of people, that's not caffeine or sleep. It's electrolytes, and water alone won't fix it. That's why I drink LMNT every day after lunch. Zero sugar, no dodgy ingredients, just a real dose of sodium, potassium, and magnesium. I know you're all thinking electrolytes are for athletes, but you don't have to be an athlete to benefit from it, and it tastes great. Stay sharp in the afternoon and grab a free eight count sample pack with any purchase at drinkelement.com/tkp. That's drinklmnt.com/tkp.
More from this campaign
LMNT: A free eight-count sample pack with any purchase · Jun 2–23, 2026
More from LMNT
Recent reads from this sponsor outside this campaign
LMNT: A free eight-count sample pack with any purchase · Jun 2–23, 2026
LMNT offers a free eight-count sample pack with any purchase