Byrna on The Herd with Colin Cowherd

THE HERD – HOUR 1 – Jaxson Dart Rising Fast, 49ers Bad Vibes, Jim Harbaugh: Chargers Scary Good

1:00
pre-roll
Colin Cowherd
Speaker
iHeartPodcasts and The Volume
August 6, 2026
Host-read (by Speaker)Direct responseBaked-in adCybersecurity
0:00 / 1:00
@ 1:48 in ep

Estimated current placement value

~$410range $65$2,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Transcript

Here's something I've thought about more as I've gotten older, keeping my family safe, not living in fear, just being prepared. It's why I use Byrna. They make self-defense tools that actually work that anybody can use, even if you've never picked one up before. And here's what got me: it's legal in all 50 states, no permit, no background check, ships right to your door, shoots up to 60 feet, way more distance than pepper spray, and the rounds will stop a threat and give you the time and space to get your family somewhere safe. What I like is the distance and how easy it is to use. You don't have to let a problem get close to you. You've got options. And they're built right here in America, Fort Wayne, Indiana. Hand-assembled, Byrna is trusted by the pros. Over 500 government agencies, police departments, and private security firms use Byrna. Byrna.com slash herd. B-Y-R-N-A dot com slash herd. Byrna. Be ready.

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Byrna: Self-defense tools · Aug 6–13, 2026

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Estimated current placement value

~$410range $65$2,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →
Part of campaign

Byrna: Self-defense tools · Aug 6–13, 2026

Self-defense tools

5 promos·1 show

Byrna sponsor landing page on The Herd with Colin Cowherd

Byrna sponsor landing page advertised on The Herd with Colin Cowherd

Byrna landing page captured for its sponsorship on The Herd with Colin Cowherd.

byrna.com/herd

Episode

The Herd with Colin Cowherd
THE HERD – HOUR 1 – Jaxson Dart Rising Fast, 49ers Bad Vibes, Jim Harbaugh: Chargers Scary Good
Host: Colin Cowherd
Publisher: iHeartPodcasts and The Volume