Byrna on The Herd with Colin Cowherd
THE HERD – HOUR 2 – Russell Westbrook Retires, Greg Cosell: Brock Purdy Is Elite
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What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
Methodology and limitations →Transcript
Here's something I've thought about more as I've gotten older. Keeping my family safe, not living in fear, just being prepared. It's why I use Byrna. They make self-defense tools that actually work that anybody can use, even if you've never picked one up before. And here's what got me: it's legal in all 50 states. No permit, no background check. Ships right to your door. Shoots up to 60 feet, way more distance than pepper spray. And the rounds will stop a threat and give you the time and space to get your family somewhere safe. What I like is the distance and how easy it is to use. You don't have to let a problem get close to you. You've got options. And they're built right here in America, Fort Wayne, Indiana. Hand-assembled. Byrna is trusted by the pros. Over 500 government agencies, police departments, and private security firms use Byrna. Byrna.com slash heard. B-Y-R-N-A dot com slash heard. Byrna. Be ready.
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Estimated current placement value
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
Methodology and limitations →Byrna sponsor landing page on The Herd with Colin Cowherd
Byrna landing page captured for its sponsorship on The Herd with Colin Cowherd.

