Byrna on The Herd with Colin Cowherd

The Herd with Colin CowherdAugust 13, 2026

THE HERD – HOUR 3 – Eric Mangini: Not Buying The Caleb Williams Hype

1:01
mid-roll
Colin Cowherd
Speaker
iHeartPodcasts and The Volume
August 13, 2026
Host-read (by Speaker)Direct responseBaked-in adCybersecurity
0:00 / 1:01
@ 12:06 in ep

Estimated current placement value

~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Transcript

Let me tell you about something most people have never heard of and probably should have. It's called Byrna. And here's the part that got my attention. It's a real self-defense option that's legal in all 50 states. No permit, no background check. It ships right to your door. It did mine. It's not a gun. That's the point. It's a launcher. Fires a round that stops a threat from up to 60 feet away. And it's less lethal. That's way more distance than pepper spray and it gives you time and space to get to safety and you don't need extensive training or guesswork even if you've never held one it's built to be simple and easy to use when it actually matters best part they're made right here in America Fort Wayne Indiana hand assembled so if you've ever wanted a way to protect yourself and your family without the complications this is it over 500 government agencies police departments and private security firms use Byrna. Byrna.com slash herd. B-Y-R-N-A.com slash herd. Byrna. Be ready.

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Estimated current placement value

~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Byrna sponsor landing page on The Herd with Colin Cowherd

Byrna sponsor landing page advertised on The Herd with Colin Cowherd

Byrna landing page captured for its sponsorship on The Herd with Colin Cowherd.

byrna.com/herd

Episode

The Herd with Colin Cowherd
THE HERD – HOUR 3 – Eric Mangini: Not Buying The Caleb Williams Hype
Host: Colin Cowherd
Publisher: iHeartPodcasts and The Volume