Byrna: Self-defense tools · Aug 6–13, 2026

New
Byrna

The campaign promotes Byrna's self-defense tools, emphasizing their legality, ease of use, and effectiveness in stopping threats, while also highlighting their trust by over 500 government agencies and American manufacturing.

$1.0k – $2.8k
Est. Campaign Spend
Aug 6, 2026
First seen
Aug 13, 2026
Last seen
5
Reads
1
Shows
1
Active months
Campaign Budget & Cost Analysis
Estimated Campaign Budget: $1.0k – $2.8k across 5 detected ad reads
Calculate CPM rates

13-week activity

Public campaign reads by observed week

through Aug 17
2
3

Renewal signals

30 dayPending
60 dayPending
90 dayPending
Promo-code persistence

No recurring promo code was observed.

Core offer

Self-defense tools

Shows

Where the campaign appeared

Placements

mid-roll3
pre-roll2

Categories

Representative reads

Examples across the campaign

Example transcript

The read that best represents this campaign's recurring script

View promo
The Herd with Colin Cowherd·THE HERD – HOUR 1 – Jaxson Dart Rising Fast, 49ers Bad Vibes, Jim Harbaugh: Chargers Scary Good
Est. value ~$410range $65$2.7K
Here's something I've thought about more as I've gotten older, keeping my family safe, not living in fear, just being prepared. It's why I use Byrna. They make self-defense tools that actually work that anybody can use, even if you've never picked one up before. And here's what got me: it's legal in all 50 states, no permit, no background check, ships right to your door, shoots up to 60 feet, way more distance than pepper spray, and the rounds will stop a threat and give you the time and space to get your family somewhere safe. What I like is the distance and how easy it is to use. You don't have to let a problem get close to you. You've got options. And they're built right here in America, Fort Wayne, Indiana. Hand-assembled, Byrna is trusted by the pros. Over 500 government agencies, police departments, and private security firms use Byrna. Byrna.com slash herd. B-Y-R-N-A dot com slash herd. Byrna. Be ready.

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These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.