Self-defense tools
Byrna: Self-defense tools · Aug 6–13, 2026
NewThe campaign promotes Byrna's self-defense tools, emphasizing their legality, ease of use, and effectiveness in stopping threats, while also highlighting their trust by over 500 government agencies and American manufacturing.
13-week activity
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No recurring promo code was observed.
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Representative reads
Examples across the campaignExample transcript
The read that best represents this campaign's recurring script
Here's something I've thought about more as I've gotten older, keeping my family safe, not living in fear, just being prepared. It's why I use Byrna. They make self-defense tools that actually work that anybody can use, even if you've never picked one up before. And here's what got me: it's legal in all 50 states, no permit, no background check, ships right to your door, shoots up to 60 feet, way more distance than pepper spray, and the rounds will stop a threat and give you the time and space to get your family somewhere safe. What I like is the distance and how easy it is to use. You don't have to let a problem get close to you. You've got options. And they're built right here in America, Fort Wayne, Indiana. Hand-assembled, Byrna is trusted by the pros. Over 500 government agencies, police departments, and private security firms use Byrna. Byrna.com slash herd. B-Y-R-N-A dot com slash herd. Byrna. Be ready.
More campaigns from Byrna
Other published campaigns from this sponsor
Byrna offers a less-lethal self-defense launcher that is legal in all 50 states without a permit or background check, providing an easy-to-use option to stop threats from a distance and ensure family safety.
The campaign promotes the Byrna launcher as a less-lethal self-defense tool that provides an intermediate option for protection between doing nothing and using lethal force.
The campaign positions Byrna as an accessible and legal personal protection device, appealing to the listener's right to protect their family without government hurdles and reframing preparedness as an act of love.
These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.