Byrna: A less-lethal self-defense launcher · Aug 6–15, 2026

New
Byrna

Byrna offers a less-lethal self-defense launcher that is legal in all 50 states without a permit or background check, providing an easy-to-use option to stop threats from a distance and ensure family safety.

$1.2k – $3.3k
Est. Campaign Spend
Aug 6, 2026
First seen
Aug 15, 2026
Last seen
6
Reads
1
Shows
1
Active months
Campaign Budget & Cost Analysis
Estimated Campaign Budget: $1.2k – $3.3k across 6 detected ad reads
Calculate CPM rates

13-week activity

Public campaign reads by observed week

through Aug 17
4
2

Renewal signals

30 dayPending
60 dayPending
90 dayPending
Promo-code persistence

No recurring promo code was observed.

Core offer

A less-lethal self-defense launcher

Creative angle

Problem-solution framing for accessible and effective personal protection

Shows

Where the campaign appeared

Placements

mid-roll3
pre-roll3

Categories

Representative reads

Examples across the campaign

Example transcript

The read that best represents this campaign's recurring script

View promo
The Herd with Colin Cowherd·THE HERD – HOUR 2 – Todd McShay: Best Cowboys Team In Over A Decade
Est. value ~$410range $65$2.7K
Let me tell you about something most people have never heard of and probably should have. It's called Byrna. And here's the part that got my attention. It's a real self-defense option that's legal in all 50 states. No permit, no background check. It ships right to your door. It did mine. It's not a gun. That's the point. It's a launcher. Fires a round that stops a threat from up to 60 feet away, and it's less lethal. That's way more distance than pepper spray, and it gives you time and space to get to safety. And you don't need extensive training or guesswork. Even if you've never held one, it's built to be simple and easy to use when it actually matters. Best part, they're made right here in America, Fort Wayne, Indiana, hand-assembled. So if you've ever wanted a way to protect yourself and your family without the complications, this is it. Over 500 government agencies, police departments, and private security firms use Byrna. Byrna.com slash herd. B-Y-R-N-A dot com slash herd. Byrna. Be ready.

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These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.