Byrna is a personal protection device that is legal in all 50 states without a permit or background check, featuring a 60-foot range and ease of use.
Byrna: Personal protection device that is legal in all 50 states without a permit or… · Aug 7–13, 2026
NewThe campaign positions Byrna as an accessible and legal personal protection device, appealing to the listener's right to protect their family without government hurdles and reframing preparedness as an act of love.
13-week activity
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No recurring promo code was observed.
Protection and freedom from complicated self-defense.
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Examples across the campaignExample transcript
The read that best represents this campaign's recurring script
I think about Providence often these days, the idea that we're stewards of our families, our communities, our own safety. The founders understood this. It's woven into the fabric of who we are as Americans. And I want to share something with you. It's called Byrna, B-Y-R-N-A, and it's changed how I think about personal protection. Here's the thing. Most people assume self-defense is complicated, that you need training, licensing, you know, government approval, but Byrna is legal in all 50 states. No permit, no background check, because your right to protect your family shouldn't require anyone's permission. The range on this is 60 feet. That's not pepper spray distance. That's real distance that gives you time to think, to move, to get your family safe. It's simple enough that anyone can use it, anyone. And it's built in Fort Wayne, Indiana, right here in America, in American hands, American craftsmanship. And that matters to me, and I think it matters to you. I'm not here to scare you. I'm here to tell you being prepared isn't paranoia. It's love. It's what we do for the people that you'd do anything for. So go to Byrna, B-Y-R-N-A dot com slash Glenn.
More campaigns from Byrna
Other published campaigns from this sponsor
Byrna offers a less-lethal self-defense launcher that is legal in all 50 states without a permit or background check, providing an easy-to-use option to stop threats from a distance and ensure family safety.
The campaign promotes the Byrna launcher as a less-lethal self-defense tool that provides an intermediate option for protection between doing nothing and using lethal force.
The campaign promotes Byrna's self-defense tools, emphasizing their legality, ease of use, and effectiveness in stopping threats, while also highlighting their trust by over 500 government agencies and American manufacturing.
These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.