Lloyds on The Rest Is History

The Rest Is HistoryJuly 8, 2026

686. Jefferson: The Betrayal of Liberty (Part 4)

1:03
pre-roll
Tom Holland, Dominic Sandbrook
Goalhanger
July 8, 2026
Host-read (by Tom Holland, Dominic Sandbrook)Direct responseBaked-in adFinancial Services
0:00 / 1:03
@ in ep

Estimated current placement value

Low confidence
~$5,400range $1,100$36,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 1:03 · Host-read (by Tom Holland, Dominic Sandbrook) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is brought to you by the Lloyds 5k house deposit. And this is something that was last seen in 1996. Yeah, so the 1990s looks now like a lost golden age of prosperity and positivity, doesn't it? Think of the sort of the advent of the Blair administration in 1997, all the enthusiasm and excitement that surrounded that. The economic growth of the time, the technological developments, the sort of sense of an endless golden summer where everybody's listening to Blair and Oasis and looking forward to buying their first houses. And that, of course, takes us to mortgages. Now, the good news is that in a nod to the 1990s, Lloyds are offering 5K deposit mortgages to first-time buyers. So search 5K first-time buyer. 1996 average first-time buyer deposits are based on ONS data. Subject to status, your home may be repossessed if you don't keep up repayments and conditions apply.

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Part of campaign

Lloyds: 5K deposit mortgages to first-time buyers · Jul 8–26, 2026

5K deposit mortgages to first-time buyers

4 promos·1 show

Episode

The Rest Is History
686. Jefferson: The Betrayal of Liberty (Part 4)
Hosts: Tom Holland, Dominic Sandbrook
Publisher: Goalhanger