Lloyds on The Rest Is History

The Rest Is HistoryMay 20, 2026

672. The First World War: Italy’s Doomed Campaign (Part 2)

0:36
pre-roll
Tom Holland, Dominic Sandbrook
Goalhanger
May 20, 2026
UnknownBrand awarenessBaked-in adFinancial Services
0:00 / 0:36
@ in ep

Estimated current placement value

Low confidence
~$2,900range $540$20,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:36 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is brought to you by Lloyds, which has been backing British ambition for over two hundred and fifty years. Now, when you think about it, every dynasty in history has boiled down to two important elements, aspiration and action. And a classic example of this from British history, the rise of the House of Wessex, the family of Alfred the Great and his heirs, who between them established the United Kingdom Of England.

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Episode

The Rest Is History
672. The First World War: Italy’s Doomed Campaign (Part 2)
Hosts: Tom Holland, Dominic Sandbrook
Publisher: Goalhanger