Lloyds on The Rest Is History

The Rest Is HistoryJuly 26, 2026

691. Elizabeth I vs The Catholics: The Queen’s Spymaster (Part 1)

1:15
pre-roll
Tom Holland, Dominic Sandbrook
Speaker
Goalhanger
July 26, 2026
Host-read (by Speaker)Direct responseBaked-in adFinancial Services
0:00 / 1:15
@ 0:00 in ep

Estimated current placement value

Low confidence
~$5,400range $1,100$36,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 1:15 · Host-read (by Speaker) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is brought to you by the Lloyds 5k house deposit, and this is something that was last seen in 1996. Yeah, so the 1990s looks now like a lost golden age of prosperity and positivity, doesn't it? Think of the sort of advent of the Blair administration in 1997, all the enthusiasm and excitement that surrounded that, the economic growth of the time, the technological developments, the sort of sense of an endless golden summer where everybody's listening to Blur and Oasis and looking forward to buying their first houses. And that of course takes us to mortgages. Now the good news is that in a nod to the 1990s, Lloyds are offering 5k deposit mortgages to first-time buyers. So search 5k first-time buyer. 1996 average first-time buyer deposits are based on ONS data. Subject to status. Your home may be repossessed if you don't keep up repayments and conditions apply. A short memorial of the state of the realm.

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Part of campaign

Lloyds: 5K deposit mortgages to first-time buyers · Jul 8–26, 2026

5K deposit mortgages to first-time buyers

4 promos·1 show

Episode

The Rest Is History
691. Elizabeth I vs The Catholics: The Queen’s Spymaster (Part 1)
Hosts: Tom Holland, Dominic Sandbrook
Publisher: Goalhanger