Core offer
5K deposit mortgages to first-time buyers
Lloyds: 5K deposit mortgages to first-time buyers · Jul 8–26, 2026
NewLloyds is offering 5K deposit mortgages to first-time buyers, framed as a return to an opportunity last seen in 1996.
Jul 8, 2026
First seen
Jul 26, 2026
Last seen
4
Reads
1
Shows
1
Active months
1:07
Avg. length
13-week activity
Public campaign reads by observed week
1
2
1
Renewal signals
30 dayPending
60 dayPending
90 dayPending
Promo-code persistence
No recurring promo code was observed.
Shows
Where the campaign appeared
Placements
mid-roll2
pre-roll2
Categories
Representative reads
Examples across the campaignExample transcript
The read that best represents this campaign's recurring script
The Rest Is History·686. Jefferson: The Betrayal of Liberty (Part 4)
Est. value ~$5.4Krange $1.1K–$36Klow confidence
This episode is brought to you by the Lloyds 5k house deposit. And this is something that was last seen in 1996. Yeah, so the 1990s looks now like a lost golden age of prosperity and positivity, doesn't it? Think of the sort of the advent of the Blair administration in 1997, all the enthusiasm and excitement that surrounded that. The economic growth of the time, the technological developments, the sort of sense of an endless golden summer where everybody's listening to Blair and Oasis and looking forward to buying their first houses. And that, of course, takes us to mortgages. Now, the good news is that in a nod to the 1990s, Lloyds are offering 5K deposit mortgages to first-time buyers. So search 5K first-time buyer. 1996 average first-time buyer deposits are based on ONS data. Subject to status, your home may be repossessed if you don't keep up repayments and conditions apply.
These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.