AG

Columbia on The Bill Simmons Podcast

The Bill Simmons PodcastJune 7, 2026

Can Wemby’s Spurs Shake Off a True Gut Punch? Plus: Adam Friedland on NYC Coming Alive, Trump at MSG, and the World Cup.

0:30
post-roll
Bill Simmons, Cousin Sal, Joe House
The Ringer
June 7, 2026
UnknownBrand awarenessBaked-in adApparel & Fashion
0:00 / 0:30
@ 128:18 in ep

Estimated current placement value

Low confidence
~$1,600range $300–$11,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:30 · Unknown · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

You can't reason with the sun. Trust us. We've tried. This summer, it's time to put that angry ball of fire on mute. Columbia's OmniShade technology is engineered to protect you from the sun's harsh rays that can burn and damage your skin. The sun is relentless, but so is our gear. Level up your summer at columbia.com to spend more time outside and less time slathering on aloe lotion. You're welcome. Columbia, engineered for whatever.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

Columbia: Podcast advertising · Feb 24–Jun 7, 2026

Columbia's OmniShade technology is engineered to protect you from the sun's harsh rays that can burn and damage your skin.

6 promos·5 shows

Columbia sponsor landing page on The Bill Simmons Podcast

Columbia sponsor landing page advertised on The Bill Simmons Podcast

Columbia landing page captured for its sponsorship on The Bill Simmons Podcast.

columbia.com/

Episode

The Bill Simmons Podcast
Can Wemby’s Spurs Shake Off a True Gut Punch? Plus: Adam Friedland on NYC Coming Alive, Trump at MSG, and the World Cup.
Hosts: Bill Simmons, Cousin Sal, Joe House
Publisher: The Ringer