Columbia on The Journal.

The Journal.June 5, 2026

Americans Have More Credit Card Debt Than Ever

0:20
post-roll
Kate Linebaugh, Ryan Knutson
The Wall Street Journal & Spotify Studios
June 5, 2026
UnknownBrand awarenessBaked-in adApparel & Fashion
0:00 / 0:20
@ 21:11 in ep

Estimated current placement value

Low confidence
~$480range $90$3,300

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:20 · Unknown · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

You can't reason with the sun. Trust us. We've tried. This summer, it's time to put that angry ball of fire on mute. Columbia's OmniShade technology is engineered to protect you from the sun's harsh rays rays that can burn and damage your skin. The sun is relentless, but so is our gear.

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Episode

The Journal.
Americans Have More Credit Card Debt Than Ever
Hosts: Kate Linebaugh, Ryan Knutson
Publisher: The Wall Street Journal & Spotify Studios