AG

Capital One on Up First

Up FirstJuly 16, 2026

Blanche Confirmation Hearing, Iran War And Midterm Politics, Clayton ODNI Hearing

0:19
mid-roll
Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
NPR
July 16, 2026
Announcer-readDirect responseBaked-in adFintech
0:00 / 0:19
@ 2:07 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200–$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:19 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from Capital One with the Venture X Card. Earn unlimited double miles, a $300 annual Capital One travel credit, and access to airport lounges. Capital One. What's in your wallet? Terms apply. Details at CapitalOne.com.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

Capital One: Earn unlimited double miles, a $300 annual Capital One travel credit,… · May 31–Jul 18, 2026

Earn unlimited double miles, a $300 annual Capital One travel credit, and access to airport lounges.

21 promos·3 shows

Capital One sponsor landing page on Up First

Capital One sponsor landing page advertised on Up First

Capital One landing page captured for its sponsorship on Up First.

capitalone.com/

Episode

Up First
Blanche Confirmation Hearing, Iran War And Midterm Politics, Clayton ODNI Hearing
Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Publisher: NPR