Capital One on Up First

Up FirstJuly 14, 2026

Memorandum Of Misunderstanding, Fatal ICE Shooting, Paramount Merger Suit

0:19

pre-roll

Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon

NPR

July 14, 2026

Host-read (by Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon)Direct responseBaked-in adFintech

0:00 / 0:19

@ 1:24 in ep

Estimated current placement value

Low confidence

~$15,000range $1,600–$140,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:19 · Host-read (by Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

This message comes from Capital One with the Venture X card. Earn unlimited double miles, a $300 annual Capital One travel credit, and access to airport lounges. Capital One. What's in your wallet? Terms apply. Details at CapitalOne.com.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

Capital One: Earn unlimited double miles, a $300 annual Capital One travel credit,… · May 31–Jul 18, 2026

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21 promos·3 shows

Capital One sponsor landing page on Up First

Capital One sponsor landing page advertised on Up First

Capital One landing page captured for its sponsorship on Up First.

capitalone.com/

Episode

Up First

Memorandum Of Misunderstanding, Fatal ICE Shooting, Paramount Merger Suit

Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon

Publisher: NPR