Warby Parker on My Brother, My Brother And Me

MBMBaM 824: Chaddy, Not Daddy

1:31
mid-roll
Justin McElroy, Travis McElroy, Griffin McElroy
Speaker
The McElroys
July 27, 2026
Host-read (by Speaker)Direct responseBaked-in adConsumer Goods
0:00 / 1:31
@ 30:05 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:31 · Host-read (by Speaker) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

I have a confession and I don't know if Warby Parker wants me to start out with synergy. Isn't that for Warby Parker? But I've been wearing Warby Parker frames pretty exclusively now for a very long time, for years and years, and I needed some new glasses. I had the thought, should I get out there and see what else is happening in the world that is not this trusted brand that I rock with so hard? So I went out and I looked at some other—I went to some glasses businesses and I looked around and I tried some stuff on. I couldn't find a lot of stuff I liked, and then the stuff I thought looked all right was like a thousand goddamn dollars for one pair of glasses everywhere. They were like, let me think, a thousand—pretty much all of them, just outrageous prices and not a lot of great selection, especially for a gentleman who has a carriage of head that is larger than, yeah, medically appropriate. And you know what I did? I went to a Warby Parker brick and mortar, which I'd never done before. I'd done all the shopping online and doing the home try-on program, which is great. But I went into one and I tried on some frames and I was like, 'How much are they?' And they were like, it's not just a normal price but a better than normal price. And I realized, like, I don't need anything else, I just need Warby Parker. 'Is that your full confession, Griffin?' 'That's my full confession, is that I was tempted. I was tempted by the fruit of another. I was tempted by the fruit of another, but then I found out that there actually wasn't any good fruit in the fruit that...'

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Episode

My Brother, My Brother And Me
MBMBaM 824: Chaddy, Not Daddy
Hosts: Justin McElroy, Travis McElroy, Griffin McElroy
Publisher: The McElroys