Warby Parker on Lore

LoreJuly 27, 2026

Lore 311: Twice Upon a Time

1:36
mid-roll
Aaron Mahnke
Speaker
Aaron Mahnke
July 27, 2026
Host-read (by Speaker)Direct responseBaked-in adConsumer Goods
0:00 / 1:36
@ 25:20 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:36 · Host-read (by Speaker) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

and return to tell the tale. Stick around through this brief sponsor break to hear all about it. This episode was made possible by Warby Parker. Before Warby Parker, I had to do that thing that we all hate doing, stand in front of a wall of frames and find the needle in the haystack. Buying glasses always feels so complicated and overpriced. And that's why I'm obsessed with Warby Parker. Seriously, nothing else comes close on quality, price, selection, and customer service. Once you buy from Warby Parker, you'll realize just how much easier they've made the entire process. Their virtual try-on has made it possible for me to skip those eye doctor showrooms entirely, since I can literally try on glasses from my phone before I buy them. I've tried other virtual try-ons that feel pretty janky, but with Warby Parker, you can genuinely tell how the frames are going to look and fit. Warby Parker glasses start at $95 and include prescription lenses with anti-reflective, scratch-resistant coatings. They use premium materials in each frame, design every frame in-house, and have a collection of silhouettes, colors, and fits for every face. Because I'm an older guy, I wear progressive lenses, and those are more complicated to get just right. But Warby Parker nailed it, and these glasses are absolutely amazing. They look and fit so great. Right now, buy one pair of glasses and get 20% off any additional pairs at warbyparker.com slash lore. That's 20% off any additional pairs when you purchase one pair at w-a-r-b-y parker.com slash lore.

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Episode

Lore
Lore 311: Twice Upon a Time
Host: Aaron Mahnke
Publisher: Aaron Mahnke