Square on How I Built This with Guy Raz

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

1:10
mid-roll
Guy Raz
Guy Raz | Wondery
June 29, 2026
Host-read (by Guy Raz)Direct responseBaked-in adFintech
0:00 / 1:10
@ 3:16 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:10 · Host-read (by Guy Raz) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Support for today's episode comes from Square. The easy way for business owners to take payments, book appointments, manage staff, and keep everything running in your business without running yourself into the ground. In my neighborhood, there's a shop that sells incredible locally made food. Fresh breads, prepared meals, sauces, jams, all from producers within an hour's drive. And they use Square. As a customer, I love the seamless payment, quick checkout, and easy receipts. Square's intuitive software and hardware simplifies everything. You can sell anywhere in store, online, or mobile while managing inventory and tracking sales in real time. With Square, you get all the tools to run your business with none of the contracts or complexity. Right now, you can get up to $200 off Square hardware at square.com/go/built. Run your business smarter with Square. Get started today.

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Episode

How I Built This with Guy Raz
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
Host: Guy Raz
Publisher: Guy Raz | Wondery