Square on Planet Money

Planet MoneyJuly 31, 2026

What makes a toy go viral

0:34
mid-roll
Alexi Horowitz-Ghazi, Robert Smith
NPR
July 31, 2026
Announcer-readDirect responseBaked-in adFintech
0:00 / 0:34
@ 20:26 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:34 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Support for this podcast and the following message come from Square. Whether you're selling lattes, cutting hair, detailing cars, or running a design studio, Square helps you run your business without running yourself into the ground. With Square, you get all the tools to run your business with none of the contracts or complexity. And why wait? Right now, you can get up to $200 off Square hardware at square.com slash go slash money. That's S-Q-U-A-R-E dot com slash G-O slash money. Run your business smarter with Square. Get started today.

Auto-transcribed · verbatim audio matches · Report an error

Square sponsor landing page on Planet Money

Square sponsor landing page advertised on Planet Money

Square landing page captured for its sponsorship on Planet Money.

square.com/go/money

Episode

Planet Money
What makes a toy go viral
Hosts: Alexi Horowitz-Ghazi, Robert Smith
Publisher: NPR