SimpliSafe on Dateline NBC

Dateline NBCJune 9, 2026

A Killing in Midtown

0:30
mid-roll
Keith Morrison
NBC News
June 9, 2026
UnknownBrand awarenessBaked-in adConsumer Electronics
0:00 / 0:30
@ 29:22 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:30 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Protecting your home shouldn't be a headache or break the bank. Many security companies lock you into multi year contracts with huge cancellation fees if your needs change. SimpliSafe does things differently. With SimpliSafe, you get award winning twenty four seven professional monitoring for a fraction of the cost at around a dollar a day. There's no waiting for technicians or drilling into your walls. Customize your system online in minutes, ship it to your door, and set it up yourself in under an hour.

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Episode

Dateline NBC
A Killing in Midtown
Host: Keith Morrison
Publisher: NBC News