AG

SimpliSafe on Dateline NBC

Dateline NBCAugust 5, 2026

Talking Dateline: The Day Dee Disappeared

0:29
mid-roll
Keith Morrison
Speaker
NBC News
August 5, 2026
Announcer-readDirect responseDynamic insertionConsumer Electronics
0:00 / 0:29
@ 28:34 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200–$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:29 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Traditional home security only alerts you after a break-in, and that's too late. SimpliSafe is changing that. Stop. This is SimpliSafe. Police are on the way. We don't just alert. We stop crime before it starts. SimpliSafe. Plans starting around a dollar a day. Save 50% on your new system with professional monitoring at simplisafe.com slash sxm or with promo code sxm. Outdoor deterrence requires a SimpliSafe Active Guard outdoor protection plan starting at $49.99 a month. Visit simplisafe.com slash licenses for alarm license information. Tennessee 2012.

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SimpliSafe sponsor landing page on Dateline NBC

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SimpliSafe landing page captured for its sponsorship on Dateline NBC.

simplisafe.com/sxm

Episode

Dateline NBC
Talking Dateline: The Day Dee Disappeared
Host: Keith Morrison
Publisher: NBC News