SimpliSafe on Dateline NBC

Dateline NBCAugust 5, 2026

Talking Dateline: The Day Dee Disappeared

0:29
post-roll
Keith Morrison
Speaker
NBC News
August 5, 2026
Announcer-readDirect responseDynamic insertionConsumer Electronics
0:00 / 0:29
@ 34:23 in ep

Estimated current placement value

Low confidence
~$6,000range $600$55,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:29 · Announcer-read · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

In the U.S., there's a break-in every 26 seconds, but when intruders step near, SimpliSafe Home Security steps up. Stop. This is SimpliSafe. Police are on the way. Using AI alerts, U.S.-based live agents help deter break-ins. SimpliSafe. No long-term contracts. Save 50% on your new system with professional monitoring at simplisafe.com slash sxm or with promo code sxm. Outdoor deterrence requires a SimpliSafe Active Guard outdoor protection plan starting at $49.99 a month. Visit simplisafe.com slash licenses for alarm license information. Tennessee 2-0.

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SimpliSafe sponsor landing page on Dateline NBC

SimpliSafe sponsor landing page advertised on Dateline NBC

SimpliSafe landing page captured for its sponsorship on Dateline NBC.

simplisafe.com/sxm

Episode

Dateline NBC
Talking Dateline: The Day Dee Disappeared
Host: Keith Morrison
Publisher: NBC News