AG

Mazda on Dateline NBC

Dateline NBCJune 9, 2026

A Killing in Midtown

0:30
mid-roll
Keith Morrison
NBC News
June 9, 2026
UnknownBrand awarenessBaked-in adAutomotive
0:00 / 0:30
@ 13:40 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200–$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:30 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Mazda has been named Consumer Reports' safest new car brand. It starts with our approach. Every Mazda comes standard with proactive safety features, so you're more aware of what's around you, more focused on the road ahead, and ready before problems ever start. Mazda, more of what matters most to you. Go to mazdausa.com to learn more. Consumer Reports does not endorse or promote any product.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

Mazda: Standard proactive safety features and its recognition as Consumer Reports'… · Jun 9–Jul 17, 2026

Mazda's standard proactive safety features and its recognition as Consumer Reports' safest new car brand.

18 promos·5 shows

Mazda sponsor landing page on Dateline NBC

Mazda sponsor landing page advertised on Dateline NBC

Mazda landing page captured for its sponsorship on Dateline NBC.

mazdausa.com/

Episode

Dateline NBC
A Killing in Midtown
Host: Keith Morrison
Publisher: NBC News