AG

Mazda on Dateline NBC

Dateline NBCJuly 30, 2026

Bryan Kohberger changes his mind. Son wants mother's killer back in court. Plus, Missing in America.

0:27
mid-roll
Keith Morrison
NBC News
July 30, 2026
Announcer-readBrand awarenessBaked-in adAutomotive
0:00 / 0:27
@ 10:20 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200–$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:27 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Mazda has been named Consumer Reports' safest new car brand. It starts with our approach. Every Mazda comes standard with proactive safety features, so you're more aware of what's around you, more focused on the road ahead, and ready before problems ever start. Mazda, more of what matters most to you. Go to mazdausa.com to learn more. Consumer Reports does not endorse or promote any product.

Auto-transcribed · verbatim audio matches · Report an error

More from Mazda

Recent reads from this sponsor

4 promos
The Rewatchables · Host: Bill Simmons · ‘The Karate Kid Part II’ With Bill Simmons and Kyle Brandt
Est. value ~$1.3Krange $270–$9Klow confidence
mid-rollAug 7
Dateline NBC · Host: Keith Morrison · Talking Dateline: The Mushroom Mystery
Est. value ~$6Krange $600–$55Klow confidence
post-rollAug 4
Bloke In A Bar · Host: Denan Kemp · 82-12!!! Roosters score the THIRD MOST POINTS EVER in a HISTORIC performance CAN THE COWBOYS COME BACK FROM THIS?
Est. value ~$170range $27–$1.1Klow confidence
post-rollAug 4
The $100 MBA Show · Host: Omar Zenhom · How To Set Your Prices To Make Million Dollars In A Year
Est. value ~$220range $32–$1.5Klow confidence
pre-rollAug 4

Mazda sponsor landing page on Dateline NBC

Mazda sponsor landing page advertised on Dateline NBC

Mazda landing page captured for its sponsorship on Dateline NBC.

mazdausa.com/

Episode

Dateline NBC
Bryan Kohberger changes his mind. Son wants mother's killer back in court. Plus, Missing in America.
Host: Keith Morrison
Publisher: NBC News