IBM on Rich On Tech

Rich On TechAugust 1, 2026

Apple’s iPhone lease, AI hacking risks & wildfire satellites (Episode 185, August 1, 2026)

0:47
mid-roll
Rich DeMuro
August 1, 2026
Announcer-readTune-inBaked-in adSaaS
0:00 / 0:47
@ 40:57 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:47 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Hello, hello. I'm Malcolm Gladwell, host of Smart Talks with IBM. I sat down with Alon Cohen, who leads research and development at UFC to discuss the complexity of using technology to analyze fight data. With kick to the head, it makes contact with the outset of my arm, which I brought up. In our world, that's a blocked strike. Yeah. But teaching a computer what exactly that means and when and how, like when my arm is up, that's a block. When my arm is down and hits my shoulder, that's not. It's those nuances that proved incredibly difficult for machines to be able to handle for a very, very long time. That is until IBM entered the octagon. Listen to the full conversation at ibm.com slash smart talks.

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IBM sponsor landing page on Rich On Tech

IBM sponsor landing page advertised on Rich On Tech

IBM landing page captured for its sponsorship on Rich On Tech.

ibm.com/smart-talks

Episode

Rich On Tech
Apple’s iPhone lease, AI hacking risks & wildfire satellites (Episode 185, August 1, 2026)
Host: Rich DeMuro