IBM on Odd Lots

Odd LotsJune 26, 2026

Rory Johnston on Why His $200 Oil Prediction Didn't Turn Out Right

0:34
pre-roll
Joe Weisenthal, Tracy Alloway
Host
Bloomberg
June 26, 2026
Host-read (by Host)Brand awarenessBaked-in adSaaS
0:00 / 0:34
@ 0:29 in ep

Estimated current placement value

Low confidence
~$300range $49$2,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:34 · Host-read (by Host) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

The thing about AI for business is it may not automatically fit the way your business works. At IBM, we've seen this firsthand. But by embedding AI across HR, IT, and procurement processes, we've reduced costs by millions, slashed repetitive tasks, and freed thousands of hours for strategic work. Now we're helping companies get smarter by putting AI where it actually pays off, deep in the work that moves the business. Let's create smarter business. IBM.

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Episode

Odd Lots
Rory Johnston on Why His $200 Oil Prediction Didn't Turn Out Right
Hosts: Joe Weisenthal, Tracy Alloway
Publisher: Bloomberg