IBM on Nightcap
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Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:29 · Announcer-read · pre-roll.
Transcript
I'm Malcolm Gladwell, host of Smart Talks with IBM. I spoke with Sergi Ghosh, Heineken's chief AI officer, to learn how the company is brewing up new workflows with AI. If you can connect all the different applications, all the platforms, remove fragmentation, scale very quick, That's what we call the best connected door. That's where IBM is really partnering with us. Crack a cold one and listen to our full conversation at ibm.com slash smarttalks.
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