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IBM on Legally Brunette

Legally BrunetteJuly 29, 2026

Legally Brunette: Scott Peterson (Part 2)

0:30
mid-roll
Emily Simpson, Shane Simpson
iHeartPodcasts
July 29, 2026
Announcer-readBrand awarenessBaked-in adSaaS
0:00 / 0:30
@ 44:12 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:30 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

I'm Malcolm Gladwell, host of Smart Talks with IBM. I spoke with Alon Cohen, who heads research and development at UFC. He shared how AI puts action into context. Insights Engine is not here to feel technical. That's the genius of it. It's simplicity. It's narrative. We are bringing it to a place where you feel like you could even have an opinion because you understand enough of what's going on. Learn more at IBM.com slash UFC.

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IBM sponsor landing page on Legally Brunette

IBM sponsor landing page advertised on Legally Brunette

IBM landing page captured for its sponsorship on Legally Brunette.

ibm.com/UFC

Episode

Legally Brunette
Legally Brunette: Scott Peterson (Part 2)
Hosts: Emily Simpson, Shane Simpson
Publisher: iHeartPodcasts