Anthropic on How I Built This with Guy Raz

Advice Line with Kenneth Cole

1:09
mid-roll
Guy Raz
Guy Raz | Wondery
July 16, 2026
Host-read (by Guy Raz)Direct responseBaked-in adArtificial Intelligence
0:00 / 1:09
@ 16:27 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:09 · Host-read (by Guy Raz) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Our presenting sponsor today is Anthropic, the team behind Claude. I've been using Claude when I'm prepping for interviews, and it's become one of those tools that helps me get out of the messy middle faster. I can be looking at a founder's timeline, trying to understand what happened when, which early decisions mattered, what the real turning points were, and where the story actually starts. And instead of just giving me a quick summary, Claude helps me work through the material and find the thread, the thing that connects where someone started to where they ended up. And that's what I love about it. Claude doesn't just give me answers. It helps me think through the problem and organize what I already know and get to better questions. Claude is the AI for minds that don't stop at good enough. It's the collaborator that actually understands your entire workflow and thinks with you. Whether you're debugging code at midnight or strategizing your next business move, Claude extends your thinking to tackle the problems that matter. And now with Co-Work, you can use Claude to help with the operational work that piles up too. Point it at a folder on your computer or connect tools like Google Drive, Gmail, and Slack. Describe what you need and it can help organize files, build spreadsheets, draft reports from scattered notes, and queue up tasks so you can come back to finished work. So whether you're in deep research, prepping for a conversation, thinking through strategy, or just trying to hand off the busy work that slows everything down, Claude helps you keep moving. For problems worth solving, get started with Claude at claude.ai.hibt.

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Episode

How I Built This with Guy Raz
Advice Line with Kenneth Cole
Host: Guy Raz
Publisher: Guy Raz | Wondery