Schwab on This American Life

This American LifeJune 28, 2026

128: Four Corners

0:31

pre-roll

Ira Glass

Host

This American Life

June 28, 2026

Host-read (by Host)Brand awarenessBaked-in adFinancial Services

0:00 / 0:31

@ 32:19 in ep

Estimated current placement value

Low confidence

~$4,000range $810–$27,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:31 · Host-read (by Host) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

Support for This American Life comes from Schwab. At Schwab, how you invest is your choice, not theirs. That's why when it comes to managing your wealth, Schwab gives you more choices. You can invest and trade on your own, plus get advice and more comprehensive wealth solutions to help meet your unique needs. With award winning service, low costs, and transparent advice, you can manage your wealth your way at Schwab. Visit schwab.com to learn more.

Auto-transcribed · verbatim audio matches · Report an error

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schwab.com/

Episode

This American Life

128: Four Corners

Host: Ira Glass

Publisher: This American Life