Schwab on Planet Money
Planet MoneyJuly 31, 2026
What makes a toy go viral
0:16
mid-roll
Alexi Horowitz-Ghazi, Robert Smith
NPR
July 31, 2026
Announcer-readBrand awarenessBaked-in adFinancial Services
0:00 / 0:16
@ 21:34 in ep
Estimated current placement value
Low confidence~$240range $36–$1,700
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:16 · Announcer-read · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from Schwab. With the new Schwab Teen Investor Account, teens can gain hands-on investing experience. It's co-owned by you and your teen, so you can monitor the account while your teen learns how to invest and manage money. Learn more at Schwab.com.
Auto-transcribed · verbatim audio matches · Report an error
More from Schwab
Recent reads from this sponsor
NPR News Now · Publisher: NPR · NPR News: 08-03-2026 1PM EDT
Est. value ~$860range $160–$5.9Klow confidence
The Best of Car Talk · Hosts: Tom Magliozzi, Ray Magliozzi · #2661: The Dreamsicle-Mobile
Est. value ~$220range $32–$1.5Klow confidence
The NPR Politics Podcast · Publisher: NPR · Why is Todd Blanche's nomination as attorney general in limbo?
Est. value ~$860range $160–$5.9Klow confidence
The NPR Politics Podcast · Publisher: NPR · Who will Wisconsin Democrats pick to run for governor?
Est. value ~$860range $160–$5.9Klow confidence
Schwab sponsor landing page on Planet Money
Schwab landing page captured for its sponsorship on Planet Money.
schwab.com/
Episode
Planet Money
What makes a toy go viral
Hosts: Alexi Horowitz-Ghazi, Robert Smith
Publisher: NPR