Schwab on This American Life

This American LifeJuly 12, 2026

891: The Test Case

0:27

mid-roll

Ira Glass

This American Life

July 12, 2026

Host-read (by Ira Glass)Brand awarenessBaked-in adFinancial Services

0:00 / 0:27

@ — in ep

Estimated current placement value

Low confidence

~$4,400range $900–$30,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:27 · Host-read (by Ira Glass) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

Support for This American Life comes from Schwab. At Schwab, how you invest is your choice, not theirs. That's why when it comes to managing your wealth, Schwab gives you more choices. You can invest and trade on your own. Plus, get advice and more comprehensive wealth solutions to help meet your unique needs. With award-winning service, low costs, and transparent advice, you can manage your wealth your way at Schwab. Visit schwab.com to learn more.

Auto-transcribed · verbatim audio matches · Report an error

More from this campaign

Schwab: Flexible wealth management with low costs and transparent advice · Jun 28–Jul 12, 2026

1 promo

This American Life · Speaker: Host · 128: Four Corners

Est. value ~$4Krange $810–$27Klow confidence

pre-rollJun 29

More from Schwab

Recent reads from this sponsor outside this campaign

4 promos

The Best of Car Talk · Hosts: Tom Magliozzi, Ray Magliozzi · #2661: The Dreamsicle-Mobile

Est. value ~$220range $32–$1.5Klow confidence

pre-rollAug 5

The NPR Politics Podcast · Publisher: NPR · Why is Todd Blanche's nomination as attorney general in limbo?

Est. value ~$860range $160–$5.9Klow confidence

pre-rollAug 5

The NPR Politics Podcast · Publisher: NPR · Who will Wisconsin Democrats pick to run for governor?

Est. value ~$860range $160–$5.9Klow confidence

pre-rollAug 5

Up First · Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon · Trump attacks DSA candidates as 'communists.' Will it stick?

Est. value ~$6Krange $600–$55Klow confidence

post-rollAug 5

Part of campaign

Schwab: Flexible wealth management with low costs and transparent advice · Jun 28–Jul 12, 2026

Schwab offers flexible wealth management with low costs and transparent advice

2 promos·1 show

Schwab sponsor landing page on This American Life

Schwab sponsor landing page advertised on This American Life

Schwab landing page captured for its sponsorship on This American Life.

schwab.com/

Episode

This American Life

891: The Test Case

Host: Ira Glass

Publisher: This American Life