Schwab on Up First

Up FirstAugust 2, 2026

Trump attacks DSA candidates as 'communists.' Will it stick?

0:17
post-roll
Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
NPR
August 2, 2026
Announcer-readBrand awarenessBaked-in adFinancial Services
0:00 / 0:17
@ 29:02 in ep

Estimated current placement value

Low confidence
~$6,000range $600$55,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:17 · Announcer-read · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from Schwab. At Schwab, you can get everything from self-directed investing to full-service wealth management, all in one place. No matter your investing goal, life stage, amount to invest, or know-how, you can invest your way with Schwab.

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Episode

Up First
Trump attacks DSA candidates as 'communists.' Will it stick?
Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Publisher: NPR