Capital One on Up First
Up FirstAugust 2, 2026
Trump attacks DSA candidates as 'communists.' Will it stick?
0:14
mid-roll
Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
NPR
August 2, 2026
Announcer-readBrand awarenessBaked-in adFintech
0:00 / 0:14
@ 1:40 in ep
Estimated current placement value
Low confidence~$12,000range $1,200–$110,000
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:14 · Announcer-read · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from Capital One with the Venture X Card. Earn unlimited double miles, a $300 annual Capital One travel credit, and access to airport lounges. Capital One. What's in your wallet? Terms apply.
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Capital One sponsor landing page on Up First
Capital One landing page captured for its sponsorship on Up First.
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Episode
Up First
Trump attacks DSA candidates as 'communists.' Will it stick?
Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Publisher: NPR