Buick on 99% Invisible

99% InvisibleMay 26, 2026

Drug Story: Ivermectin

0:47
mid-roll
Roman Mars
Roman Mars
May 26, 2026
UnknownBrand awarenessBaked-in adAutomotive
0:00 / 0:47
@ 21:45 in ep

Estimated current placement value

Low confidence
~$960range $180$6,600

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:47 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Consider the impact of thoughtful design on your life. How beauty can capture your imagination. How it can guide you, empower you, and enrich everything you do. When you get behind the wheel of a Buick, the power of purposeful design is felt in every detail. From the sculptural presence and elegant finishes of the Buick and Vista to the intuitive technology and spacious sophistication of the Buick Enclave, Every Buick vehicle leads to more dynamic drives, more captivating discoveries, and more rewarding moments every day. Visit buick.com to discover luxury that can be yours right now. That's buick.com. Buick, exceptional by design.

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Episode

99% Invisible
Drug Story: Ivermectin
Host: Roman Mars
Publisher: Roman Mars