Buick on 99% Invisible

99% InvisibleMay 12, 2026

Ask Your Doctor About

0:35

pre-roll

Roman Mars

May 12, 2026

UnknownBrand awarenessBaked-in adAutomotive

0:00 / 0:35

@ 0:29 in ep

Estimated current placement value

Low confidence

~$860range $160–$5,900

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:35 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

When you introduce extraordinary design into your life, something powerful happens. The world suddenly feels more alive, more vibrant, and you notice beauty where you didn't before. The same happens when you step into a Buick. Feel the confidence of premium materials, revel in unexpected design details, and enjoy thoughtful technologies. Visit buick.com to discover a luxury that can be yours right now. Buick, exceptional by design.

Auto-transcribed · verbatim audio matches · Report an error