Buick on 99% Invisible

99% InvisibleMay 19, 2026

100 Objects #1: The Century Safe

0:30

pre-roll

Roman Mars

May 19, 2026

UnknownBrand awarenessBaked-in adAutomotive

0:00 / 0:30

@ 0:34 in ep

Estimated current placement value

Low confidence

~$860range $160–$5,900

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:30 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

The world suddenly feels more alive, more vibrant, and you notice beauty where you didn't before. The same happens when you step into a Buick. Feel the confidence of premium materials, revel in unexpected design details, and enjoy thoughtful technologies. Visit buick.com to discover a luxury that can be yours right now. Buick, exceptional by design.

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