Bayer on Science Friday

Science FridayJuly 15, 2026

What will our reaction be when we discover aliens?

0:38

mid-roll

Ira Flatow

Science Friday and WNYC Studios

July 15, 2026

Announcer-readBrand awarenessBaked-in adHealthcare

0:00 / 0:38

@ 14:18 in ep

Estimated current placement value

Low confidence

~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:38 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

WNYC is supported by Bayer. Every day in America, science delivers. Not just in the headlines, but in the moments that matter most. Science is a journey, one of curiosity, persistence, and progress. It's about asking questions, testing, learning, and improving again and again. Science delivers harvests that feed families, tools that help farmers grow more with less, and new ways to protect land for generations to come. Let's keep asking, keep testing, keep discovering, so science can keep delivering. Learn more at ScienceDelivers.com.

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sciencedelivers.com/

Episode

Science Friday

What will our reaction be when we discover aliens?

Host: Ira Flatow

Publisher: Science Friday and WNYC Studios