Bayer on Short Wave
Short WaveJuly 31, 2026
Want to spend a year living in NASA's Mars simulation?
0:16
post-roll
Emily Kwong, Regina Barber
NPR
July 31, 2026
Announcer-readBrand awarenessBaked-in adHealthcare
0:00 / 0:16
@ 14:11 in ep
Estimated current placement value
Low confidence~$120range $18–$830
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:16 · Announcer-read · post-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from Bayer. Science is about asking questions, testing, trying again. It's not easy, but it's relentless. It evolves. And that's why science delivers. Learn more at sciencedelivers.com
Auto-transcribed · verbatim audio matches · Report an error
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Part of campaign
Bayer: Science delivers · Jun 12–Jul 31, 2026
Science delivers
10 promos·4 shows
Bayer sponsor landing page on Short Wave
Bayer landing page captured for its sponsorship on Short Wave.
sciencedelivers.com/
Episode
Short Wave
Want to spend a year living in NASA's Mars simulation?
Hosts: Emily Kwong, Regina Barber
Publisher: NPR