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our show today brought to you by simply CX we've reached the point where having AI is no longer a competitive advantage the advantage comes from what you build with it that's the focus of simply cx a podcast from microsoft hosted by nicole mckinley microsoft's global customer experience leader the show explores how organizations are applying emerging technologies in ways that are creating real business impact today If you're looking for a place to start, check out their recent episode featuring Jess Lauren, founder and CEO of Global Objects. It provides a fascinating look at a technology you may be hearing a lot more about in the coming years, photoreal digital twins. Nicole and Jess discuss how these highly realistic digital replicas are being used across industries from entertainment and education to energy and cultural preservation and why trust, accuracy, and emotional connection are becoming just as important as the technology itself. It's the kind of conversation that helps you see beyond today's AI headlines and get a glimpse of where digital experiences may be headed next. New episodes drop every other Tuesday. Find Simply CX wherever you get your podcasts and tell them This Week in Tech sent you. Thank you, Simply CX.

our show today brought to you by Box. This is really, it's talking about AI. This is a really interesting technology. If you're an enterprise trying to transform your organization with AI, you are probably facing a very common challenge. Most AI tools are great at public knowledge, right? when when when can i get tickets to see taylor swift but they don't know your business well unless you're selling tickets to taylor swift but but if if you're not they don't actually know your business they don't know your product road maps they don't know your sales materials they don't know your hr policies or financial models they don't know about the stuff that actually makes your company run But AI could be so much better if it did, right? That's where Box comes in. Box is building the intelligent content management platform for the AI era. Box serves as a secure essential context layer for Box's AI agents to access the unique institutional knowledge that makes your company run. And that's the key idea, and I love it. It's so brilliant. The power of AI isn't the model. It doesn't come from the model. It comes from giving the brain access to the right content, your content. Box's recent state of the AI in the Enterprise Report found that 96% of organizations almost all of them say agents need access to company specific content but even though they know that only 36 percent have connected agents to trusted content across many use cases box goes beyond file storage it's not that it's it's connecting your content to the people apps and ai agents so that your teams can turn information into action and they're doing it with great tools box agent box extract box hubs and more organizations can use box to accelerate knowledge work Pull intelligence from unstructured content to automate workflows. I'll kind of explain what some of these do. Box Agent, for instance, is a unified AI experience across all your files. It can understand your natural language prompts. It can pull the right content and help you work through the tasks. for agents both inside and outside Box. That includes tools like all the frontier models, ChatGBT, Copilot, Gemini, AgentForce, even custom agents. Box becomes the trusted content and file layer via its platform APIs, MCP, and CLI. So it has complete interfaces that your agents can use. And for enterprises, that trust layer is so important. Box is built with security, compliance, governance, and threat protection in mind so that only employees and agents can access the information, and they can only access the information they're exactly authorized to use. You keep control. Now, if you're thinking seriously about your company's AI transformation journey, I want you to think beyond the model. It's not just the brain, because your business lives in your content. Box helps you bring that content securely into the AI era. This is perfectly timed. Visit box.com slash AI to learn more. That's box.com slash AI. We thank them so much for supporting this week in tech. Box.com slash AI.

our show today brought to you by zip recruiter according to cnbc nearly half of hiring managers say a candidate's enthusiasm about the job is the most important factor when considering them for a role i i mean of course you don't want to hire somebody who doesn't want the job right well if you need to hire for your business how can you separate the candidates we're really excited about your opportunity from the ones that are just yeah ZipRecruiter. ZipRecruiter has a new feature that quickly lets you see the most interested qualified candidates first. So you meet the right people faster and now you can try it for free at ziprecruiter.com slash twit. ZipRecruiter's smart matching technology connects you with qualified candidates instantly. ZipRecruiter's new feature puts the most interested qualified candidates at the top of your list. In fact, it gives candidates a chance to tell you in their own words why they're interested in your job. No wonder ZipRecruiter is the number one rated hiring site. This is based on G2. Use ZipRecruiter. Find that enthusiastic talent fast. Four out of five employers who post on ZipRecruiter get a quality candidate within the first day. And now you can try it for free at ZipRecruiter.com slash twit. That's ZipRecruiter.com slash twit. Meet your match on ZipRecruiter. We thank them so much for supporting this week in tech.

Before we do that, let me tell you about our sponsor, Superhuman Go. a lot of us are promised that ai would make work easier but somewhere along the way maybe you've experienced this it just started to feel like another thing to manage another tab open another app to check another place to copy and paste information just to get a simple answer that's why more people are turning to superhuman go superhuman go is an ai chat that's always there when you need it already aware of what you're doing you don't have to start from zero instead of forcing people into another app or another workflow it works where you already work goes ai chat sits on the side of the browser and is always ready to help draft emails and messages maybe i will use this summarize long threads and documents and search across apps without leaving the page you're on no new tabs no switching apps no losing your place it's designed to help people stay focused and work like the best version of themselves without friction content switching and busy work that can drain time and attention throughout the day now i'll tell you how i know about this because we are very happy users of grammarly been using grammarly for years now part of the superhuman family superhuman go from the makers of grammarly works across the tools and sites you're already using your browser your inbox your docs your project tools just like grammarly it fits naturally into the way work already happens it handles the repetitive tasks so people can focus on the work only they can do check it out find out more at superhuman.com that's superhuman dot com we're so glad they decided to support this show superhuman.com we love grammarly we use it all the time i'm i think i'm gonna have to install go see see what i can do with it

Our show today brought to you by Shopify. I love the Shopify. Have you ever thought of starting your own business? You know, you have a great idea. Those are easy to come by. But those pesky little details probably stopped you. How do you charge people? Who's going to design the website? Oh, here's a big one. I know Henry went through this with his salt, Hank. How do you handle fulfillment? I have been there, I've watched my own kids starting their own business. you know what they got it done and you know how they got it done with this shopify i love shopify shopify yes when you go to salt hank it's a shopify you see that shopify pay button shop pay button there it's the commerce platform behind millions of businesses around the world from household names like heinz and mattel to brands just getting started like my boys you know salt hanks salt lovers club how about building the website I got to tell you, Hank did not have the skills, but Shopify helped him build a beautiful online store. And here's the thing. It wasn't cookie cutter. It matched his brand's unique style. You can see it yourself. It's beautiful. And they can do that for you too. Shopify also helps with marketing. You can easily create email and social media campaigns wherever your customers are scrolling or strolling. And of course, Shopify is your commerce expert with world-class expertise in everything from managing inventory to international shipping to processing returns and beyond. And do not forget that iconic purple ShopPay button that's used by millions of businesses around the world. It's why Shopify has the best converting checkout on the planet. It's time to turn those what-ifs into with Shopify today. Sign up for your $1 per month trial today at shopify.com. Go to shopify.com. Shopify.com. Love that sound.